The Plug by No Past No Future shows off a talent for pop production amongst a swelling chorus and summer-laden vibes.
Pop collective No Past No future (NPNF), was born out of a collaboration between singer-songwriter Yung Hemingway and producer/DJs Ty-Kee & Earl. On their debut single, The Plug, the trio have managed to encapsulate a celebrative mood as the world begins to come out of its shell after a tough time, showing off bright flows, tailored beats and a vocal track that always glistens.
With a slow and inviting synthy groove, the hip-hop beats and pop elements burst onto the scene through Yung Hemingway’s silky smooth vocals. With lyrics celebrating the moments we’re in and the joy of being around someone you’re into, it’s a track that identifies the beauty of feeling something for that special someone and all the excitement and complications that can come with it: “I’m trying to give you that love galore, feeling leak out like the bass out the door.”
The chorus ramps up the layers hard, bringing in a deeper bass against tight and memorable production that help take the track to the next level. You can tell this trio work well together and it comes through on the entirety of the track.
At times it feels as though the drums could do a little more to bring the entire piece together, but the track still manages to build a coherent and interesting flow with Hemingway’s vocals never missing the tone and showing off a love of finding rhythms where others would miss.
The Plug is a song with a trio of collaborators having fun and showing off both creatively and technically. With a distinctly summery vibe and a feeling of freedom, it’s a strong pop collab that leads us into the world slowly opening itself up.