Halloween might be just around the corner but New Music Fridays has strayed away from this fright fest, instead enjoying four tracks of hazy, lofi pop to bring in the weekend. So, take your mind of the ghouls and ghosts and check out the subtle sounds and laid-back beats below. Click the pics for a listen.
Sofía Valdés – Handful Of Water
Panamanian singer-songwriter Sofía Valdés creates beautifully vintage lofi pop music that flows innocently and will be stuck in your head for days. Handful Of Water is no different as Sofía’s soft and delicate vocals float over the top of settled beats, subtle tones, and intelligent wordplay. With hints of 70s soul holding the track together, it’s impossible not to enjoy the breezy pop sound from an artist with a bright future ahead.
Famous Letter Writer – All In My Head
Described as ‘a cultured brand of indie meta-pop’, the looping beats, ambient keys and hazy atmosphere of All In My Head flow forward in a pleasantly addictive way. The jittery, sporadic vocals provide an added substance that the track needs to bring it out of its shell and provide an almost riff-driven melody. Switching up for a Lou Reed-esque chorus works well and gives it another added element.
Sam Ritchie – Here We Go Again
Southern California-based Sam Ritchie hits us with a delightful bedroom-pop anthem in Here We Go Again. Anchored with an up-tempo beat against a summery flow, the track arrives at a chorus which brings everything together into a hook-laden wonderland. Making great use of silences to play against the synths, the breakdown section also offers a contemplative vibe that’s difficult not to enjoy.
Parlour Magic – Ville Rose
A synth-pop project from NYC-based producer Luc Bokor-Smith, Parlour Magic’s track Ville Rose bounces along on retro beats and tailored melodies. The vocal track really brings it to life, taking centre stage as it drives forward into a catchy and well-produced chorus. The way the synths are used is often mesmerising, feeling like being lost in a distant electro-wonderland with some great breakdowns and 80s influences. A strong track perfect to bring in the weekend.