Welcome to another edition of New Music Fridays! This week we have four fantastic artists, each with a unique quality which really made them stand out to us. From contemplative hip hop to whimsical indie-pop, each track is down below waiting for you to discover and throw you into the weekend. Enjoy!
Ludlow – Oumuamua
Chicago-based indie-pop band Ludlow have really hit some fine form with track Oumuamua. Also drawing from contemporary folk roots, the track saunters forward on a pretty melody against powerful harmonies with deep but sincere vocals and a strong chorus. Inspired and named after the first interstellar object discovered in our solar system, it has a faraway quality that is also brought right back to earth with its comforting flow and energy. Great stuff.
Karras – Blades of Grass
Blades of Grass is an introductory track taken from Karras’ upcoming debut album, Karrasmatic. With settled hip-hop beats and tight, flowing vocals, it takes hints from the 90s but benefits from up-to-date production and style. This mix allows the track’s lyrics to breathe, based around perseverance to overcome fear of failure in order to reach new heights. This is something we’ve all experienced in our lives and the track outlays the vibe perfectly with some impressive wordplay.
Mid Ice – Grey Matter
We have another Chicago-based artist here with Mid Ice, but this time we have a focused, lo-fi Hip Hop sound with a distinct, warm flow. Influenced by Mac Miller’s connection of ideas about how drugs and love can create similar feelings, the neverending flows allow the track to roll forward mercilessly, but never feeling too much, and instead making for an addictive atmosphere. The softly-spoken style the bars are delivered with really takes the track out of its shell and helps it hit home in a meaningful way.
Emily Brimlow – Misfits
Indie-pop singer-songwriter Emily Brimlow provides a whimsical, summery vibe on the beautifully settled track, Misfits. Currently traveling in a van with her life partner, the track fits in perfectly with this lifestyle as Emily sings “We can be gypsies under the stars, it doesn’t matter where we are”. The track, like Emily, is a free-spirited affair that can’t help but make you feel good, providing a spirited forward momentum that’s impossible not to fall in love with.